Transitioning to Cruelty Free Cosmetics | Guest Post

Hello everybody! My name is Chloe and I blog at Chloe Elizabeth. It’s an absolute honour to be posting on Clem’s blog today!

I’ve been a fan of Clem’s blog for a while and you may catch me hosting the #BloggerLoveShare chat every now and again. I will be hosting on the 12th August, so if you are free I’d love to see you there! For a while I’ve been racking my brain over what to talk about on here. I don’t want to let myself down!

Eventually I decided that I’d actually quite like about my own personal journey in making the transition to cruelty free makeup. I’ve chosen not to talk not too much about why you should, as I believe that’s a decision that you should make on your own terms and when/if you are ready to do so. Also, there’s no judgement to anybody who still uses brands that aren’t cruelty free, it’s more of a change I’d like to make for myself. Though, if you do wish to find more there are plenty of websites around that will give you more information, such as Cruelty Free Kitty. Though, I do want to talk about my own journey, how I am doing it and why it seems such an easy transition to make. Some people make this transition alongside becoming vegan; this is not something I feel that I’m ready to do yet but I hope to be able to reduce my animal consumption in the future.

One of the main turning points for me deciding to make this transition was the realization of how much animal cruelty arises when products are tested on animals. It’s not just rabbits either; it’s cats, dogs, and all sorts. The thought of any of my pets going through such an experience was a real turning point. I didn’t realise this until recently, but some countries such as India, Norway and Switzerland have actually banned animal testing!

I am currently in the process of making the transition to wearing cruelty-free makeup. I am doing this by ensuring that when a particular product runs out, if it’s not cruelty free and needs replacing then I will do my research and pick a new cruelty free option, until I eventually find a new routine that works for me. I think it’s really wasteful to throw away items purely because they aren’t from a cruelty free brand, especially as they have already been purchased and are therefore in circulation. My most recent purchase was actually the NYX Tame and Frame Brow Pomade, which I absolutely adore. It happens to be cheaper than my usual non-cruelty free choice, and I actually prefer it, so I will be purchasing it far into the future.

What makes this process so much easier is that there is a wide range of widely available brands which are now known as being cruelty free, including:

High End

Charlotte Tilbury, Kat Von D, Hourglass, Anastasia Beverly Hills, Illamasqua & Too Faced.


Glossier, ColourPop, Essence, Barry M, GOSH & NYX.


With more and more people making the transition to cruelty free, it’s becoming easier than ever to make the swap as it’s more than likely that somebody has already done the research for you! As these brands are already available on the high street they’re just as easy to get hold of as the non-cruelty free alternatives and there’s also something for every price point. I’m planning a Glossier haul soon as apparently their products are absolutely wonderful, and the fact that they’re also cruelty free is fantastic news! in

Do you currently shop cruelty-free, and if not is it something that you’d consider? What’re your favourite cruelty free products? I’d love to hear your thoughts in the comments, or over on my Twitter or Instagram.


Hi, I’m Clementine, but everyone calls me Clem and I am the founder of Clem Loves. I am a writer and online content creator. I am also an Audio Production graduate. Email me at 💕